Product Led Revenue, Data, and Focusing on the Customer - with Breezy Beaumont - 298

My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you.

Key Takeaways/Topics

• What is Product Led Growth
• 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC
• PLG as a movement is putting things back in the hands of the enduser, the consumer.
• A PLG focus can help you align across the organization, product, sales, success, and marketing.
• There is a shift to cloud data warehouses - as a central source of data.
• It is important to have top level buy-in, all functions will feel it.
• The data tells the story.  Less of a gut feeling - because the data is there for you.
• True land and expand, while reducing churn.
• PLG is and it's impact is shifting how we think about sales, selling, and working with customers.

Show Links

• Bi-Weekly - Product Led Revenue - Peer Discussion
• Breezy on LinkedIn
• Correlated

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