Evangelizing Challenger with Jen Allen - 295
Jen is the Chief Evangelist at Challenger™ and the Host of Winning the Challenger Sale Podcast.
38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders. How do you overcome status quo?
We get into a number of topics in this discussion, including the Challenger Sale, a beginners mind approach, empathy, framing, and the comfort in saying I don't know.
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