How Good Humans Sell - Author Catherine Brown - 268
On this episode, Catherine Brown joins Mike for a great conversation. They discuss her new book and some challenges we tend to face with our perception and confidence in Sales.
Key Takeaways:
- At our core, people believe they are not enough. We posture and have our brand but deep down a lot of the sales challenges we have and the complication that we bring to the situation is because we are complicated inside ourself.
- Most people who feel reluctant about selling are wresting with the foundational definition of Sales.
- Operate from a principle of "them before me"
- Ask, don’t assume
- Educate, give information so that they can make the best decision for them.
- Listen more than you talk
Show Links:
- How Good Humans Sell
- Catherine on LinkedIn
- www.extraboldsales.com
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